The face of dentistry is constantly changing
Like any other business, dental practices are continually trying to lift productivity, and according to ADA research, currently have a productivity level growth of around 0.75-1.25%. The problems you experience are specifically and unusually relevant to you, and of course, these problems are often interrelated.
- What is your patient mix?
- How has it changed over time?
- What has the change been in the mix of your services?
- What are the likely future changes?
As with all professions, dentistry is an evolving and dynamic entity, and practices have little choice but to adapt. With the evolution of modern dentistry in recent decades, we know that you have introduced computerised charting, digital x-rays and many other upgrades and technological advances to help build your practice with the services that you are able to offer.
But WHAT MEASURES HAVE YOU TAKEN to determine, plan and execute the best ways to:
- maximise chair time
- minimise vacant appointment times
- ensure continued regular visitation
- create patient loyalty
- guarantee business growth
Children are the future of your dental practice
Transform your patient mix - transform your practice
An established patient base is crucial, however, dental practices MUST also attract and retain new patients in order to grow in both practice size and revenue. You cannot control the fact that your patients are going to relocate, sometimes choose a different dentist, or pass away. You can, however, create an environment that is:
With fewer new patients presenting to practices, and an unprecedented oversupply of practitioners, the growth of your business lies primarily through the EXPANSION OF YOUR CHILDREN CUSTOMER BASE, and Dentists are realising that to stay viable, they must implement strong marketing strategies NOW more than ever before in order to capture and retain that new market.
Your practice is a business, in the business of creating great smiles for life. It is one of the biggest and most important investments that you have made, and it can generate even greater returns when purposeful systems are implemented in an expert and precise manner, allowing it to reach its true production potential.
The Tooth Passport IS that system.
We have the solution to attract your new market
Children are the future of your dental practice. Despite over 90% of all dental disease being preventable, and advances in knowledge, preventive measures, and technology, the rate of dental decay for children is on the rise across all western countries, and represents the Western World’s most expensive diet-related disease.
We might not know a lot about dental procedures... we'll leave that up to you, the expert, but we believe
that we do have the solution for your new market…
- We know children
- We know how to talk to children
- We know how to relate to children
- We know how children feel about you
If you are to attract children to your dental practice, so you can educate them on good oral hygiene, and help maintain those beautiful smiles for life, you can no longer afford the cold clinical approach.
You need to create strong bonds with children and their families - creating a solid, personal, and empathetic rapport with a child on their first visit helps to create a comfortable, non-threatening atmosphere, inspire confidence and trust, and develop their life-long relationship with you.
It is widely recognised that children learn better through play. So it makes perfect sense for the Dentist to incorporate fun learning tools for young children to encourage those habits, such as good oral hygiene, that we want them to develop and carry through to adulthood.
We can help you gain new Patients for Life, and change people's perception of the Dentist. What will it take to change the perception? After all perception and experience will determine future actions!
...Introducing the Tooth Passport System
ONE PRODUCT - 7 SOLUTIONS
The Children’s Dental Tooth Passport System is an innovative and interactive relationship management and behavioural education tool, which has been created to link the three key influencers - the CHILD, the PARENT and the DENTIST:
1. It connects
- Connect to your computerised reminder system
- Creates a relationship between dentist, child and parents
- Promotes staff engagement and connection between front and back of house
2. It's personal
- The child gets to own it
- It’s all about the child (individual and personalised)
- Promotes self esteem and self awareness
3. It tracks the journey
- Keepsake for child into adulthood (self reflection)
- Shares the journey with their own children in adulthood
- Unique, fun version of the patient file
4. It creates trust
- Changes the perception of the Dentist for parent and child
- Changes parent perception of value for money (visit/cost)
- Promotes child-to-child referrals
5. It creates desired behaviour
- Promotes regular dental visits
- Becomes a continuous reward system
- A tool that makes a parent's job easier to teach good oral health at home
6. It educates & promotes
- Information is retained (fun - learned through play)
- Visual reinforcement of preventative message
- Self-explanation by child to others reinforces message to the child
7. Patient for life
- Empowers the Dentist to promote the message, enforce compliance, and establish revisit schedule
- Interactive brand builder - gets your brand in the home
- New habits & great experience, lifetime compliance & relationship with you
